Working from home poses challenges for employees and employers alike. According to Clutch, a data-driven field guide for B2B buying and hiring decisions, 60% of employees have spent less time socializing with co-workers since they began working remotely due to the COVID-19 pandemic.

The notion of a 40-hour workweek is disappearing for many. 50+ hour work-weeks have become common. Many individuals go so far as to sleep with their iPhones turned on so they can respond instantly, 24/7, as needed.

Allowing for remote workers has advantages. It gives you versatility, helps to reduce expenses, and allows you to draw from a larger pool of potential job candidates.

Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line. Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost effective.

If you find that a number of the candidates looking for open placements in your organization lack the business expertise, interpersonal abilities, or overall expertise required for getting the work done… you’re not alone. .